measuring jug

for the jug i wanted to keep the aesthetic as similar as possible to a measuring jug. I found some which were double walled. This meant they had the look of an ordinary jug when empty but when filled with water they changed appearance to that of a measuring cylinder.

To add to this I designed a graphic inspired by train timetables which would tell the different levels at which the footage would become brighter and clearer. These levels were blurred vision, hazy thoughts and clear mind. Once I had decided on the name Platform for my product I had the logo and the levels engraved on it.